DEALERS

Register as Dealer for Ordering Access

FISHING GUIDES

Order your Wholesale Fishing
Tackle here

CAREER OPPORTUNITIES

Want to Earn Extra Money in the Fishing Industry

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PRODUCT MARKETING

Do you need representation at the local dealer level

DEALERS

Register as Dealer for Ordering Access

FISHING GUIDES

Order your Wholesale Fishing Tackle here

CAREER OPPORTUNITIES

Want to Earn Extra Money in the Fishing Industry

z

PRODUCT MARKETING

Do you need representation at the local dealer level

Leaders in Wholesale Fishing Tackle Distribution

SFVU is a specialist in supplying fishing tackle, freshwater and saltwater, to the world’s independently owned and operated retail dealer.

Get in touch with us

Have a Question

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Mobile Phone / Tablet / Desktop

User Friendly Ordering
Available 24/7/365

Order Availability for Every SKU

in Every Model, Color & Size
for Every Factory Line

UPC Scanned Pick-Pack-Ship

to Guarantee Order Processing
Accuracy & Speed

We Ship Worldwide

52 Weeks a Year
with a 24-48 Business Hour Turnaround
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Guaranteed Lowest

Wholesale Pricing*
Fair Market Cost Shipping
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Order Any Quantity by Eaches

No Upcharge or Minimums on Orders
No Case Lot Requirements
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Priority Drop Ship Options Available

for Your Customers on Vacation
or at a Tournament Location

Inventory Buy Back Program

We Trade Out / Straight Purchase
Your Non-Moving SKUs*

Programs for Jobbers, Outfitters

Professional Fishing Guides,
Seasonal Camps & Pay Lakes
as well as E-Commerce Only Retailers

Support Tools for Dealers

Complete Resource Center
thru your Dedicated Backend Office

Integrated Web Store

Option to have an Online Retail Dealership built for you

We Hire Dedicated Local Reps

in your Immediate Area just to
Support your Specific Store

JOIN US

BECOME PART of the SFVU DEALER FAMILY
We can supply your retail store with a complete range of fishing tackle, from top brands like Strike King, Gary Yamamoto, Live Target Lures, etc….
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Guaranteed Lowest Pricing

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24-48 Business Hour Shipping Turnaround

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Every SKU, Model, Color or Size Available in Eaches Quantities

From the CEO’s Desk

I’m proud of the fact that with over 40 years of proven history as a leader in the sport fishing industry as well as a successful background in business consulting & development with independent retailers like you, I can confidently say the entire SFVU team offers a unique tool set not found anywhere else, that brings extra value and success to the building of YOUR fishing tackle store! – Ian Godwin

Why Order from SFVU?

I built the Wholesale Fishing Tackle division with the belief that Independent Retailers like you should have the same opportunities, support and pricing as the “Big Box” stores get. Working with the SFVU team, you now have that! – Ian Godwin