Join the SFVU

Apply Today to become part of The SFVU Wholesale Fishing Tackle Distribution Group Dealer Family

Ready to Supply your Fishing Tackle Retail Store with a Complete Range of Freshwater and Saltwater Hard Lures, Soft Plastics, Braid and Fluorocarbon Lines as well as Hooks and Terminal Tackle from Leading Brands like Yamamoto, Z-Man, Live Target, Sunline, Seaguar, Mustad and many, many more...

Dealers

Part Time Rep

We hire local reps dedicated
to supporting your store.

Fishing Guide

Order your Wholesale
Fishing Tackle here.

Book Ian to Speak

Bring Ian’s expertise to
your audience.

Ian Godwin

CEO & Founder

A Message from Our Founder

"I'm proud of the fact that with over 40 years of fishing industry experience and a strong background in business consulting, the SFVU team brings a unique toolset to the brand marketplace.

But more than that, we bring sales tools and services to the building of local tackle shops around the world. Our purpose goes beyond distribution; we're here to empower independent retailers with the resources they need to thrive."

Read Bio Ian's Christian Testimony Speaking Engagements

Dealer Partnership Opportunities

Leaders in Wholesale
Fishing Tackle Distribution

Here at The SFVU WHOLESALE FISHING TACKLE DISTRIBUTION Group, we specialize in supplying premium freshwater and saltwater fishing tackle to independently owned retail stores in all 50 US states as well as around the world. Whether you run a small shop or a large outlet, we’re here to help you stock the world’s most trusted fishing brands, and keep your customers coming back for more.

Our extensive product range, fair pricing, and fast fulfillment make us the trusted partner for fishing tackle dealers who demand quality, consistency, service and pegs always full!

Apply now for wholesale ordering access

✔ 24–48 Business Hour Shipping Turnaround
✔ Wholesale Options Available for Fishing Guides, Outfitter Camps, Jobbers and Dropshipping Available for your Customers who are at Tournaments.
✔ Every SKU, Model, Color and Size offered by Factories available in Special Order Section just for your Dealership!

24/7 365 days

EACHES REAL TIME INVENTORY ORDERING AVAILABLE

Why choose us

Complete Wholesale Solutions

Everything you need to succeed as a fishing tackle dealer. Premium products, unbeatable service, and powerful tools.

Join the SFVU